How Did Howard Schultz Save Starbucks?
/Howard Schultz was one of the main contributors to shaping Starbucks into the well-known worldwide brand it became. It was a small coffee bean-selling company when he joined. He presented a new vision with emphasis on a warm customer experience following an inspiration by European coffeehouses. His vision transformed Starbucks from a global company, increased employee benefits, and drove Starbucks into profitability after they suffered financial loss. Schultz's emphasis on quality, innovation, and responsible purchasing placed Starbucks as a leader in the coffee industry.
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